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Top 7 reasons why you need a professional website for your business

by / Thursday, 26 March 2015 / Published in Blogs

In the course of talking to business owners and our prospects, one of the most frequently asked questions was, what my business can benefit from having a website. Some times, my prospects will ask this similar question, my business is more face-to-face or local business, do we really need website? As the founder of Preatrix web design Solutions Inc., I would like to give you top 7 reasons why your business will need a benefit. Preatrix is a Richmond Hill, based web company specializing in professional web design and online marketing. Our service covers Toronto, Markham,Vaughan, Aurora and Newmarket areas

Reason# 1:“Stay Ahead of Competition

This is one of the strongest  reasons to have a business website. If most of your competitors are already online and they’re getting customers that you’re not as a result. You have lost on business. If you often wish you could interact effectively with your existing customers,  attract new customers,  and take the market share from your competitors, then a well-designed website  will put you one step ahead of the marketing game.

Reason# 2: “Build trustworthy image and increase credibility

Trustworthy image and credibility is the foundation of any businesses.  A professional designed website make a good first-impression on customers.  A website shows who you are, how you began, your success and  your reputation. What others are saying about you — Client / Customer testimonials.

Reason# 3

Imagine if someone asks one of your customers for a recommendation. Don’t you want to be the one who is recommended? It would be great if your customer said, “I don’t have their business card but you can visit their website!”. What your company has to offer — products and services. How to find your location. The different ways to contact you (phone #’s, FAX, email, physical address, Special offers and upcoming promotions, new additions to products and services. The Latest NEWS about your company.

Reason# 4

A website is a modern marketing tool that costs you ONE TIME and continues to pay you back. It expands your customer base, enhances your advertising and marketing efforts . A website can be a very inexpensive form of advertising. You can offer your customers much more information about your products or services on a website than other forms of advertising. You can make changes —seasonal or monthly changes reflected with  photos or prices or have weekend specials.   You can send emails and publicize sales and special offers.  What about an online limited offer?  What a fantastic way of showcasing your business and keeping customers!

Reason# 5

It compliments and empowers your advertising efforts. Ads are the property of the advertising vendor, and are a revolving cost to a company. You buy an ad for a specific amount of time — and then the ad is gone. A website is a marketing and communication tool that belongs to you. You control it and you can use it continually. It is a company asset similar to a telephone or fax machine.

Reason# 6

Letting people interact with you in a way that suits them, whenever they want to. Your customers are online 24/7, and as such they expect to be able to interact with businesses  whenever and wherever they are online. At a more advanced level, that could be a fully-blown booking tool that lets customers schedule their own appointment or booking with you, essentially giving your businesses a 24/7 receptionist.Another major advantage of providing a website to your customers is that you provide 24/7 access to information about your business and its products and services. Your business may close its doors overnight, but your website is busy marketing your brand and products to prospects and existing customers. It may show up in search results conducted by Internet users during the late night or early morning hours when your lights are off.Another major advantage of providing a website to your customers is that you provide 24/7 access to information about your business and its products and services. Your business may close its doors overnight, but your website is busy marketing your brand and products to prospects and existing customers. It may show up in search results conducted by Internet users during the late night or early morning hours when your lights are off.

Reason # 7

According to research conducted by marketing agency Hubspot, as many as 78% of internet users conduct product research online before pursuing a transaction. This encompasses both users who are looking for places to buy products online and those who are conducting research on local businesses that they’ll eventually go on to buy from.You’ll take the time to read reviews and check websites online, using the information found throughout this process to determine where you’ll eventually spend your hard-earned dollars.As a result, if your business isn’t online, you’re missing out on a crucial part of this product and business research process – simply being found by your customers in the first place!

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